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The
Truth About "Work At Home" And The Internet

Why
Work-At-Home Scams Exist & How To Stop Them
Since you've decided to
use the internet to help you reach your goal of working at home, a crucial first step
will be for you to familiarize yourself with what you'll find in the way
of work at home "jobs" and "opportunities" on
the internet.
If
you're tempted to skip this chapter, be advised, without this knowledge
you'll be most vulnerable to being swindled by work-at-home scam artists
and "employers." And, you'll be most vulnerable to
becoming unwittingly involved in helping them to promote their programs, and helping them to
continue their deception (this assumes, of course, that you do not
desire to be used in this way).
Please believe me, I
know what I'm talking about.
Much of what I now
know about work at home scams and deceptions -- what I'm sharing with
you in this ebook -- was learned as a result of falling victim myself,
not once, but several times and for different schemes. In every
single instance, I got taken because I was either curious and/or I
didn't realize that I was engaging in illegal activity.
So what you're about
to read is not assumed. Nor have I copied and pasted the same
basic information that can be found on most scam-reporting sites. In most cases, I'm sharing my
actual, first-hand account of my experience with these
"opportunities." Where I did not have personal
experience, I've either provided (by permission) the personal experience of someone who
did, or have provided links to other credible, well-respected sources of
information regarding these schemes.
Again, I want to be as careful as possible to
share with you the TRUTH about this category (work at home) of schemes and deceptions
-- not what I think or have assumed the truth might be.
I've also provided
access to other valuable resources that will help shed light on the
reasons why a particular scheme or deception is illegal.
I've done this because I've learned that it's not enough to simply say,
"you should stay away from that." If you don't
understand why you should, you'll still be vulnerable to being
burned.
Work at home scams,
deceptions, and
fraud abound --
online and offline -- for three reasons:
-
against
their better judgment (that "little voice" that tells
them not to do it), people choose to satisfy their curiosity about
an offer, and purchase a product or service "to see if it's for
real," or
-
people
aren't aware that what they are doing is illegal, or
-
they
know that what they are doing is illegal, but they choose to deceive or defraud.
Most work-at-home scammers
who operate their schemes on the internet are counting on you being so anxious to find
home-based work, that you'll simply fork over your money to the first opportunity you find (and, they're
hoping it will be theirs).
Other scammers will
give you a little more credit -- but not much. They know that you
probably won't fall for the FIRST opportunity. No, they believe
that you'll be more likely to go for the one that sounds professional,
reasonable, and credible, and they'll go to great lengths to create Web
sites and ads that look and sound completely honest and legitimate.
In either case, these
unscrupulous individuals are seeking to exploit consumer's
ignorance about their schemes. They are betting that you won't FIRST take the time to
learn about the various kinds of scams and deceptions that are out there. And, many of
these thieves are winning the bet -- BIG TIME!
Those who seek to
defraud you are getting
rich because most people either don't or won't take the time to educate themselves about
the internet, and about the most common work at home scams and deceptions they'll
encounter.
Unless you're
interested in lining their pockets too, or unless you're interested in
unwittingly taking part in promoting a work at home deception -- in
other words, becoming a scammer yourself -- I strongly
recommend that you take the time to read this section, as well as the
information you'll find at the links I've provided.
Regardless of
whether you
have already been victimized, or have just begun your search, or have been
searching for a legitimate work at home opportunity for some time, and have had the good
fortune to avoid being scammed, please, please, please take the time to read this
information.
Think of it this way --
searching for legitimate home-based work can be likened to going into
battle. Your enemies (scammers), are waiting to slay you and steal
all that you have. Would you consider going into battle
unprotected? Unless you have a death wish, I think
not.
Therefore, a bit of "basic
training" is needed first. Learn as much as you can about your enemies.
Understand how they work, what tactics they use (and, how you can easily
spot them). And, above all, learn how to protect yourself, by
learning how to evaluate the legitimacy of ads and Web sites promising
work at home.
Arm yourself with knowledge,
and you'll win the battle!
Now, before we go any
further, the most important thing I want you to remember is this: no legitimate employer will charge you a fee to hire you.
Repeat after me: I
WILL NEVER, EVER, EVER PAY A FEE FOR A JOB!
Whether you're applying
for a work at home job or a "regular" job, no legitimate
employer will EVER charge you a fee to work for them as an employee of
the company. I don't care what the Web site or ad says the
fee is for: administrative fee, training fee, materials fee, set up fee,
it doesn't matter. If they use the words "job," "employment,"
"hire," or "employee," and are charging you a fee, IT'S NOT A REAL JOB.
There are no "what
if's" here. Use your common sense. Rely on what you
already know to be true. No legitimate
employer says, "I will hire you, but you have to pay me
first."
The only difference between a home-based or work
at home job and "regular" job, is where you are located when
you perform the work. In other words, the rules for getting hired
in a home-based job are no different from a "regular" job that
you'll perform outside of your home. In
neither case will you have to pay the employer first. So, if what
you want is a real job -- to be hired and employed by a company -- and,
if that "employer" tells
you that you have to pay a fee in order for that to happen, run like the wind. :o)
Now, listen
carefully: Work at home scams abound, I believe, because regular
people like you and me continue to get involved as a result of a lack of
knowledge and understanding regarding these schemes. Most people
aren't aware that what they are doing is illegal. In fact, you're
about to learn that I too, had unknowingly involved myself in a few of
these deceptions. But, the good news
is, when I learned the truth, I stopped what I was doing immediately (and,
contrary to what you may think, the vast majority of people
do as well).
Now, I live in the real
world just like you do. And, I know that human nature being what
it is, "get rich quick" scams and deceptions of this kind are not likely to disappear
altogether. But, they can be significantly reduced.
How? Well, if you want
to see them go away, you
must be the change that you want to see. In other
words, you
must take personal responsibility to educate yourself, stop what you are doing when you
learn the truth, and/or not get involved with these "opportunities" in the first place, if
you ever encounter them.
The power of choice is
yours, and if you exercise that power wisely and responsibly by choosing not to purchase or
participate in these scams and deceptions, there will be change.
Think about it -- if no
one paid money for these "opportunities," the people who are
trying to sell them wouldn't make any money. Since the existence
of these "opportunities" have their roots in the pursuit of
money, it's reasonable to conclude that scammers would eventually stop
trying to sell them once they see that no one is buying. A ripple
effect will occur, as the deception simply can't and won't continue
if no one is buying into it.
That's one reason why
chain letters and other kinds of illegal pyramid schemes always
eventually fail -- they are dependent upon continued
"buy-in." If people stop circulating them or stop buying
in, the scam itself dies. The bottom line: the life of
every scheme is dependent upon human participation. If no one
participates, the scheme dies.
It really is that
simple.
Change, whether
positive or negative, happens one
person at a time. If each one
of us took the time to educate ourselves, and one another, about the kinds of schemes that
are out there, and stopped giving away our hard-earned money to them; if each one of us refused to
continue the deceit by "recruiting" or persuading others to
get involved; and, if each one of us had the courage to do what is right, and
find ways to earn a living from home by exercising integrity and
operating within the law -- this is how change will occur on the
internet, and anywhere else that scams and deceit are found.
Oh, sorry, let me climb
down off my soapbox. :o)
But, I just get fired up when I see
innocent people getting taken. People who are only seeking to put food in their child's mouth, or
to keep a roof over
their heads are being lied to every day. I'm compelled to
do what I
can to increase awareness, and to expose what's really happening so that
people are given a fair chance to protect themselves, and to learn how to make money at home
legitimately. This is what I am doing to be the change that
I want to see.
And, if every person who learned the truth acted responsibly, and
shared what they'd learned with someone else, and if that person acted
responsibly, and so on, fewer people would be victimized and we WOULD see positive change.
A beautiful, sandy
beach is not created by one grain of sand, but by many grains gathered
together. :o)
What follows is a
discussion about the kinds of work at home scams and deceptions you'll find on the internet. We'll also
take a look at what you should look for when evaluating the legitimacy
of ads and Web sites promising work at home. And, finally, we'll
briefly review the options you have available to you for earning a living at
home legitimately.
This discussion is meant to shed some light on the truth
about the work at home "industry," and to help you to avoid being
victimized. For the purpose of this discussion, please keep the
following definitions in mind:
1. job - a
position held or work performed in or as part of an occupation.
2. employment
- a work arrangement whereby a business (the employer) employs an
individual (the employee) to perform a given task or tasks in exchange
for wages and other benefits. Businesses
are required to adhere to certain statues, regulations, and standards governing
the payment of wages, taxes, and other requirements related to this kind of work
arrangement.
3. scam -
a fraudulent scheme. In the case of work at home scams, you don't
receive what you were led to believe you would receive either because
-
the
facts describing the opportunity were misrepresented
-
no product or service is
delivered after payment is rendered, or
-
you were, without your
knowledge and consent, charged additional or hidden fees either during
or after your purchase.
4.
deceive - to mislead by a false appearance or
statement.
Common
Work-At-Home & "Get Rich Quick" Scams and Deceptions
Home
typist, ad typist, independent typist, data entry, and
other clerical home-based "jobs"
I've observed that many people, regardless of any other professional skills or
abilities they may have, are looking for a way to use their typing, data entry,
or word processing skills to earn a living from home.
Typist, data entry processor, and word processor are
three jobs that are definitely well-suited for home-based work, especially given
today's technology. Unfortunately, though,
the demand for these
types of home-based positions makes them virtually impossible to locate, let alone secure.
Additionally, because many companies have no problem locating personnel who are
willing to work onsite, finding legitimate jobs like these can be much like looking for a needle
in a haystack.
This significant
imbalance between the "advertised" supply of these types of
jobs, versus the demand for them, is
common knowledge among most work at home "employers" on the
internet. That is one reason why work at home scams and deceptions
abound in this
area.
All over the internet, you'll find people trying to sell you
directories, lists, and CDs that they advertise as containing real,
available work at home typing, data entry, and other clerical "jobs." Don't fall for it. You'll be
wasting your money. Many of these "clerical
packages" are nothing more than outdated lists of jobs, or
companies that may have had job openings at one time. I purchased
one of these lists once, and the information was worthless. The
contact information for more than half of the companies was invalid, and
none of those I contacted permitted employees to work at home.
Worst still, some sellers of these packages will simply take
your money and send you nothing at all.
The truth is, pure,
legitimate home-based typist or data entry jobs are pretty
much non-existent. If they do exist, they are not
advertised. And, the reason they are not advertised is most
likely because employers anticipate the sheer volume of resumes and
inquiries they'd receive in response to their ads for these positions.
Now, there are several
companies on the internet that advertise the availability of "home
employment" through home typist or ad typist "jobs" with their
companies.
However, there are two very real -- and illegal -- problems with
the way in which they are advertised.
First, a "typist" is literally
defined as "somebody who uses a
typewriter, especially somebody whose job is producing documents
using a typewriter or word processor." As members of these
programs are not
making money by producing documents, but by typing ads for the purpose
of advertising products, and are being paid for the sales
generated from their advertising (marketing) efforts, they are
actually performing the work of an affiliate, associate, or reseller.
Second, if you
sign on with any of these companies as an "ad typist,"
"home typist," or "independent typist," you will
not be "hired" as an "employee" of the company as
their advertising indicates. These companies actually operate an affiliate
program (also known as an associate program). With affiliate/associates programs, individuals (called affiliates,
associates, or
resellers) promote the products or
services of the company, and are paid a commission on the sales that
result from their promotion efforts.
I joined one
of these companies last September (2002) to investigate their offer, and to learn more about the
company (the service I performed for members of my old Web site was to
research, investigate, and report on Web sites and ads promising work at
home jobs and other home-based work).
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***Sidebar***
Shortly
after joining this program, I learned
that many new affiliates were frustrated
that their efforts to create an adequate income from this opportunity were going
seemingly unrewarded. I also was
aware that many new affiliates were internet marketing “newbies,” and
thus, did not have the background necessary to effectively promote this program
outside of the limited training, advice, and guidelines provided by the company.
So, I
wrote an ebook that provided some simple internet marketing methods, tools, and
techniques their affiliates could use to increase
their income with the program. I approached the company with the
ebook, and they allowed me to sell copies to their members who
wished to purchase it.
Later,
I offered the company an opportunity to purchase exclusive
rights to distribute the ebook free of charge to all of their
affiliates; however, I immediately rescinded that offer after
having made the discoveries I've detailed below. That
ebook has been discontinued, and is no longer available for
sale.
I've
disclosed these details in an effort to avoid even the hint of
impropriety. As long as I believed the company was acting
ethically and legally, I wanted to do what I could to help its
members. However, I could not, in good conscience,
continue my involvement once I'd discovered the legalities
governing acceptable advertising practices in the United States
and Canada. And, in my message to the owner, I indicated
as much when I explained why I'd rescinded my offer.
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Again, although they advertise it as such, their opportunity is
not a "job" or "employment" in the true sense of
such a work arrangement. They do not "hire" you as a
staff employee ad typist, pay payroll taxes for you, provide benefits to you, or
engage in any of the employer/employee activities required by businesses
who maintain staff and payroll. While they do pay you the
commissions you
earn (and, some affiliates are earning quite a bit of money with this
program), be aware that you will be earning money as an affiliate,
not as an "employee."
Should these
opportunities be considered scams? That's a good question, and
one that's difficult to answer.
On the one hand,
through my own,
personal experience, I know that the company I researched does pay you what you
earn, and they do offer other products that you can sell to make money
(although, emphasis has always been placed on promoting the "employment"
opportunity).
On the other hand, these companies target "job seekers," advertise an opportunity as a "job" or
"employment," refer to affiliates as
"employees," and state that individuals will be
"hired" to "work directly for
the company." They also fail to prominently disclose that, in fact,
individuals will be working in an independent contractor capacity as
affiliates, marketing an affiliate program. Because their
statements give the impression that an actual employment opportunity exists when, in fact, it
does not, this offer is at best,
confusing and misleading, and at worst, a misrepresentation of the
facts.
And, it's only been
recently that I have learned that such misrepresentation is illegal.
During January 2003, while conducting research for this ebook, I learned that the
Competition
Act provides that Canadian businesses are prohibited from making
false or misleading representations or using deceptive marketing
practices in promoting the supply or use of a product or any business
interest. As stated by the Competition
Bureau, "All representations, in any form whatever, that
are false or misleading in a material respect are prohibited. If a
representation could influence a consumer to buy the product or service
advertised, it is material."
You can learn more by
requesting and reading the Bureau's consumer pamphlet entitled, Misleading
Representations and Deceptive Marketing Practices.
In the United States,
the Federal Trade Commission Act (FTCA) protects consumers from the
unfair or deceptive practices of U.S. businesses, and governs advertising,
marketing, and sales in all media, including the Internet. Under
the FTC's Deception
Policy Statement, "an ad is deceptive if it contains a
statement—or omits information—that is likely to mislead consumers
acting reasonably under the circumstances and is "material" or
important to a consumer’s decision to buy or use the product.
Additionally, disclosures
are required to prevent ads from being misleading and deceptive, and
must be placed conspicuously so as to afford consumers full, accurate
information about the product or service.
The FTC provides
consumers and businesses guidance and information through the following
two guides: DotCom
Disclosures and Advertising
and Marketing on the Internet: Rules of the Road.
Basically, because
these companies are targeting a specific audience (work at home job
seekers), who are in search
of a particular work arrangement (a job or employment), are using words and statements that
are intended to give consumers in this target audience the general
"impression"
(or influence) that a true offer of employment is being made or exists, and
because people are making the decision to purchase (pay a fee) based on that
impression, a deception exists.
Further, anyone (affiliates, employees, agents, representatives)
who markets that opportunity as
anything other than an affiliate program, is also participating in the
deception.
Upon
making this discovery, I immediately notified the owner of the program I
had joined. The owner of this program had responded, and indicated that
she had
"taken seriously" the information I provided. However, the
company continues to advertise the program as an "employment"
opportunity. They've also failed to disclose this information to
their affiliates (as was my recommendation), and so are allowing their
affiliates to unwittingly continue engaging in deceptive advertising
practices.
Now, if you're
promoting any of these programs, and, especially if you're making money,
you may be tempted to continue advertising the "home
employment" opportunity. You may be reasoning that it
doesn't matter that you don't call a spade a spade -- that it doesn't
matter what words are used to advertise a work opportunity, or any
product or service for that matter, so long as people are making money.
The truth is, it does
matter. It matters because it's exactly this kind of misleading
and misrepresentation that's
causing so many people to spend money to get involved in things that they otherwise
may not, if they understood full well what they were getting into.
The lawmakers of at least two countries -- the United States and Canada -- feel strongly enough about that happening, that they've written laws
to protect against it. And, companies are being sued for
violating these laws.
For
example, in 2001, a class action suit was brought against Phillip Morris,
Inc. The case alleges that by using words such as
"Lights" and "Lowered Tar and Nicotine" on the
packaging of Marlboro Lights, defendants falsely represented to
purchasers that the cigarettes contained and delivered lower levels of
tar and nicotine to human smokers than did regular cigarettes.
In
October of 2001, the Superior Court certified the case as a class
action. The parties are currently engaged in the discovery phase of the
case, which is expected to end in the Spring of 2003. A trial should be
scheduled sometime thereafter. If it's proven that these
cigarettes actually contained no less tar and nicotine than regular
cigarettes, they
could be convicted.
Words
do matter, because the words that are used give the general
"impression" of what a person will get when they make the
purchase. If you tell
someone they are going to be "hired" or "employed"
or that you are giving them a "job," all of these words gives
the impression that a person is going to enter into an employer/employee
work arrangement, albeit, after they pay a fee.
But, as
that is not what a person gets when they pay the fee (and, if this is
what they thought they were paying for), a deception does exist.
Believe it or not, many people do believe that they are "paying for
employment," and think that it's a reasonable request. This
is because they do not know that NO legitimate employer will ask you to
pay a fee as a condition of hiring you to be an employee of the company. It's simply not done.
So, if you are an
affiliate of any of these programs and choose to continue to recruit
others, be advised, to advertise these opportunities as anything other
than an affiliate program is to mislead. If you continue to
advertise these opportunities as anything other than an affiliate program,
you will be participating in the deception, and more importantly, you
will be breaking the law.
Now, hear me right --
some of these programs offer other information products (ebooks and/or software) that you can
sell to make money legitimately. If you're already an affiliate of these
programs, you can focus your efforts on selling these products (of
course, you are responsible for researching the quality and reliability of these
products -- and you are encouraged to do so).
The above
information refers specifically to your advertising the "employment
opportunity" itself.
If you're interested in
joining any of these programs, and if you are new to
affiliate marketing, you'd be well advised to first learn how
affiliate marketing works. That way, you can make a more informed
decision as to whether or not these opportunities would be a good fit
for you BEFORE you fork over your money.
While you might
want to believe that you'll make tons of
money by simply typing ads, the truth is, placing ads on
classified ad sites is not going to help you to earn a decent
income. Ask any experienced internet marketer, and if
they're honest, they will tell you that you cannot generate a
full-time income on the internet by simply engaging in this
single activity. In fact, many will tell you that
advertising on classified ad sites doesn't work.
According to Cathy
Bryant, owner of HomeBizJunction.com,
"Joining affiliate programs helter-skelter and trying to promote
them individually via inefficient means such as classified ads,
safelists, and other forms of ineffective advertising is an exercise in
futility. It is this method of promotion that is often used by the
newcomer online and results in their frustration and belief that earning
an income with these programs is impossible."
And, that's also what makes
these "ad typing" programs a questionable business. They
target individuals who have no internet marketing experience (most if
not all of these programs advertise that no experience is necessary),
and promise them that they will engage in a simple activity that can
result in an adequate income.
To make matters worse,
they publish testimonials of income earned by experienced internet
marketers (though they do not disclose this fact), which gives the
newcomer the false impression that one has the potential to earn
hundreds of dollars per week by simply "typing
ads."
Most often, the
opposite is true. So most newcomers do one of the following once
they pay their fee:
-
they
spend hours a day, day after day, typing ads all over the internet
for very little or no pay each day
-
they
spend hours and hours typing ads, and give up in frustration (and
with no return on the fee they paid)
-
they
spend hours and hours typing ads, give up and request a refund, but
are denied the full amount they paid to get into the program
-
even
though they were told that typing ads was all they would have to do
to earn an income, they realize that typing ads doesn't work, and
so, after paying a fee, they begin the process of learning
how to make money with affiliate programs (which is what they could
have done for free had they known up front what they really
getting into)
These "home
typist" programs charge
upwards of $60.00 or more, and I've yet to find one that will guarantee
to give you a full refund should you enter the program, AND THEN
realize that it's not what you were looking for.
You can download and
read Sherry Gordon's Affiliate
Marketing Primer. (.exe file format) She has put together an amazing, free
resource that will teach you all about affiliate marketing, from soup to
nuts, including how to create your own affiliate program.
While legitimate, home-based
clerical jobs (employment) may be difficult to find in larger or more established companies,
opportunities can be found in small and, especially, home-based business
operations. The secret to finding these jobs, however, is in
understanding that they most likely will never be advertised.
Remember, the large majority of home-based businesses are run by a
single owner, who's pulled in all directions. An owner of a home-based
business is the chief of operations, marketing director, communications
director, accounting department, mail handler, administrative assistant,
bookkeeper, file clerk, customer support center, and because they work at home,
chief cook and bottle-washer. And, if the owner has
taken their business online and/or publishes an ezine, they are also webmaster,
technical support, and electronic publisher.
With so much to be done, and so
few hours in a day, these business owners are even less prepared than larger
organizations to deal with the onslaught of responses they know they are likely
to receive if they advertised this kind of home-based position. But, the proactive (and highly skilled), typist, data entry
processor, or word processor can find these "hidden" opportunities by talking to
people they know, or by simply asking around, and asking others to help you
spread the word about your interest in locating this type of home-based
work.
You can also create opportunities
by offering your services
in a freelance or independent contractor capacity
to this niche market of business owners.
New companies starting out may
also be in need of (and looking for) individuals with strong office or business
support skills. The key to landing these positions rests in your
ability to offer a skills "package" that goes beyond mere typing
and/or data entry abilities. The more skills you can offer -- and,
particularly if those skills are in high demand -- the better
your chances will be for finding work.
If you think you might
be interested in learning how to make money with your own home-based
business support or word processing service, check out these resources:
How To Start A
Business Support Service (Save $10)
How To Start Your
Own Home-Based Word Processing Business
Once you learn what's
involved, you may decide that you'd rather focus your time and efforts
on starting your own home-based business, rather than searching for a
home-based job.
Ad
Placers, Ad Processors, Classified Ad Placers
See Home
Typist, Ad Typist, Independent Typist, Data Entry, & Other Clerical "Jobs"
above.
These programs may advertise that all you'll need to do to earn a decent
income is type ads, but remember, they are really affiliate programs,
and to market them successfully you'll need to learn how affiliate
marketing works, and how to make money with these programs.
Trust me, you'll have
to do more than type ads to earn a decent income with these
programs. And, you should have the opportunity to know what's
involved BEFORE you pay a fee to join any of these programs.
The following section
offers some insight into the two types of affiliate/associate programs
you'll find on the internet.
Free
Affiliate/Associate Programs
vs.
Fee-Based Affiliate/Associate Programs
There are three
major elements that differentiate free affiliate programs
from fee-based programs.
First,
fee-based "ad placement" programs promise to pay you
either "per response" your ad receives, "per ad"
placed or typed, or "per lead" generated (which
is essentially the same as "per response"), in addition to the
commission you'll receive if an actual sale of the product
results.
As stated
earlier, while you might
want to believe that you'll make tons of
money by simply typing ads, the truth is, placing ads on
classified ad sites is not going to help you to earn a decent
income. Ask any experienced internet marketer, and if
they're truthful, they will tell you that you cannot generate a
full-time income on the internet by simply engaging in this
single activity. In fact, many will tell you that
advertising on classified ad sites doesn't work.
| Success
Tip:
Seriously successful internet marketers (people like
Yanik Silver, Corey Rudl, Marlon Sanders, Ken Evoy, Mike
Enlow, Monique Harris) who are making ridiculous sums of
money ARE NOT spending their time typing ads all over
the place to advertise their products.
They, and other lesser known internet
millionaires have all followed the same method:
first, they created their own quality, in demand product
(ebook, software, fee-based Web site -- the more helpful
it is, the more successful you'll be), and they market
it by (1) creating and running their own affiliate
programs, and/or (2) engaging in joint venture (JV) marketing
activities (also called "endorsement
marketing").
Oh,
they might mix it up by using search engine, email, or other
marketing techniques, but creating your own affiliate
program and JV marketing are, by far, the quickest ways
to make stupid amounts of money on the internet.
(And, don't misunderstand -- when I say
"quickest" I'm referring to how quickly you'll
make money once the program is set up. It's the
setting up part that takes time.) :o) |
The second
difference between these two types of programs, is that fee-based
programs almost always give you full access to the products
you'll be selling, while free programs usually do not.
Basically, you're buying access to the products for your own
use, as well as to resell them for a commission. You can
download, read, and learn from them. Having personal
knowledge about them will not only help you to market them more
effectively, but if they're quality products, you'll learn from
them too!
The mistake
that many affiliates make is they simply try to market the
products, without ever personally reading or using them.
Not only are these affiliates unaware of what they are marketing
(and, so, can be quite ineffective in their promotion efforts),
but they don't know how to market to consumers, and don't
realize that they have in their possession the tools to learn
those skills.
With free
programs, you'll usually have to purchase the product, and
sometimes the program owner will enable you to get it at a
discount. But, while you'll pay a separate fee for each
product in the line, with a fee-based program, your single fee
pays for several products at once. So, you'll realize significant
savings over purchasing the products individually.
The third
element that differentiates these two types of affiliate
programs is that with the free program, you are usually marketing a
product that the program owner created herself/himself.
With a fee-based program, most or all of the products have been created by someone
other than the program owner.
Basically,
fee-based program owners have purchased products with resell
rights (or entered into joint venture or distribution agreements
with the product makers), set up their own affiliate program,
then sell admission to the program. In this case,
"the program" is their product, and when you pay your
fee you'll receive full access to all of the products available.
Whether or not
this is a better deal than a free program really depends on the
quality of the products, the quality of the program itself, and
whether or not you want to own a copy of all of the products.
Understanding
"Resell Rights"
There is
just one little flaw in some of these fee-based programs, and it
regards the legal control of resell rights.
Resell rights
(that is, the right to resell or redistribute the product) can
only be legally granted (or rescinded) by the person who owns
the copyright to that product, not the owner of a copy
of the product (unless the copyright has been transferred to
them).
Are you confused
yet? Sorry -- let me break it down:
When an ebook
is created, the person who created it -- the author, the person
who wrote it -- automatically owns the copyright. The
exception to this rule is if the author (or creator) was hired
or contracted to write it for some other entity, like, say, an
employer. In this case, the copyright is owned by the
person or entity who hired the author to complete the work.
Whoever
owns the copyright has full control over whether or not they
want to sell, give away, or otherwise distribute other rights to
anyone else for whatever purpose they designate.
No one else has
the legal authority to control the rights of a work unless they
own the copyright (or have been given permission by the
copyright owner to sell, give away, or otherwise distribute
other rights).
Now, the
creator can sell the copyright. So for example, I own the
copyright to this handbook (because I created it of my own
volition). No one
is allowed to copy any part of it without my permission, and
they cannot give it away or sell it without being given my
permission to do so first. I am the only person who has
the legal authority to give that permission.
Now, let's say
I sell the copyright to this handbook to someone else.
That person will then have full legal authority to control what
they want to do with the handbook. If they want to give it
away, they can. If they want to allow others to give it
away or to sell it, they can. I no longer own the
"right" to control what's done with it.
With me so
far? Great!
Now, let's say
I purchased an ebook, and the author (who owns the copyright) had already given his
permission that whoever owns a copy of the ebook can resell
it. Essentially, the author has automatically granted
resell rights by virtue of your owning a copy of the ebook, regardless
as to how it came into your possession.
So, if you
bought it yourself, it was given to you as a free gift,
whatever, if the author has granted resell rights to anyone who
owns a copy of the ebook, you possess the right to resell that
ebook and keep 100% of the profits.
The author has
already given his permission, and because he is the owner of the
copyright, he is the only one with legal authority to control
the giving away or taking back of that permission.
So, again,
regardless as to whether you have been sold or given a copy of that ebook, you have already received
the author's permission to redistribute it. No one else
has the legal authority to grant or take away that permission --
not even the person who sold you or gave you the ebook.
Where am I
going with this? It's simple. I've noticed that some
fee-based program owners try to "control" the rights of products
they give you access to as a condition of your buying into their
program. Or, they'll offer to sell you resell rights
for an additional fee, when they either do not own the right (the
copyright), or have not been granted permission by the copyright
owner to do so.
Perhaps they aren't aware of
copyright law, or don't properly understand it (I admit, until I started
selling what I write, I didn't really understand it either --
but, you learn real quick when money's on the table.
hehehe)
At any rate, it
is illegal to control or attempt to control, or to sell the
resell rights themselves, of any product if the person engaging
in these activities is not owner of the copyright, or if they
have not been granted this permission by the copyright owner.
Most people
aren't familiar with copyright law, (and it's especially
confusing when it comes to electronic publishing), so they don't realize that
if the fee they paid to join the affiliate/associate program
includes the right to download a copy of those ebooks, and, if
the authors of those ebooks have already given their permission
that anyone owning a copy can resell them (meaning, if the ebooks come with resell rights),
you have the right to sell them and keep 100% of the
profits.
One condition under which the program owner can control
resell rights of all of the ebooks (if they do not own
the copyright to all of them) is if they purchase and compile a
bunch of ebooks all together in some sort of directory
or "package."
In this case,
they possess the legal right to grant (or rescind) permission to resell the
directory or package, but they do not
possess the legal right to rescind or otherwise limit your ability to
resell individually only those ebooks contained in the
directory or package for which the author(s)
have already granted resell rights. So, in other
words, you can sell the individual ebooks that come with resell
rights, but you can't sell the "compilation."
Why do program
owners attempt to exercise such wide-sweeping control? Well,
most claim that they are trying to guard against at least one of the following two
events:
1. guard against unscrupulous individuals who would join their programs,
download the "resellable" ebooks, and then
request a refund of the program fee (this is also why most
programs of this kind will issue only a partial refund -- they
know you have the right to do this, but they are attempting to
procure at least a partial payment for the products), and/or
2. guard against affiliates/associates circumventing the program owner's
ability to earn profits from the sales of those products, if the
affiliates/associates choose to resell the products themselves
outside of the
program.
While it's
prudent, and does make good business sense to protect your business
assets (the products), some program owners fail to realize that,
in some cases, they are illegally enforcing their "control" measures.
So how can
program owners protect their program and products, but do so
with integrity and within the scope of the law?
Simple -- by
only procuring products for which they receive "exclusive"
distribution rights directly from the author(s) (or copyright
owner[s]). In other words, the author(s) (or copyright
owner[s])
hasn't automatically granted rights to anyone and everyone who
owns a copy of the ebook; but, rather, the author(s) (or copyright
owner[s]) grants those rights, individually and solely, to whomever they
choose.
If a program
owner has been granted such a license (and also has been granted
the right to distribute rights to others), only then will she/he
possess the authority to prohibit resale or redistribution of a
single product, and to charge an additional fee to members who
wish to resell the products themselves.
Of course,
there's quite a bit more involved here. But, I just wanted
to make sure that you have a basic understanding of these
rights, and know your options. Frankly, if you wanted to
sell the ebooks yourself, you'd need to set up your own Web site
and method of distribution to deliver them to your
customers. So, in effect, by splitting the profits with
the program owner, you are paying her/him to take care of all of
that for you. :o)
Just be sure,
however, that you don't spend money to purchase somthing that
has already been given to you. Don't "not
do" something simply because someone has told you that you
can't -- know your rights.
You can learn
whether or not you've already been given permission by the
author to resell the ebooks, software, etc., you've purchased
when you paid your program fee, by downloading and opening the
product. Most authors have posted such a notice
prominently on the first page to ensure that you'll see it, so
that their ebook will have the widest possible
distribution.
If you're new to
affiliate marketing, and would like to learn
how to make money at home with affiliate programs, you should start by
downloading and reading Sherry Gordon's Affiliate
Marketing Primer. (.exe file format) She has put together an amazing, free
resource that will teach you all about affiliate marketing, from soup to
nuts, including how to create your own affiliate program (how the
serious money is made on the internet).
You can learn more
about copyright law by visiting the U.S. Copyright Office Web
site. Also, the Freelance Writer's Guide
(National
Writer's Union) is packed with real-world information about the business
side of writing, including the assignment of rights
for a variety of genres and media.
Finally, you
can learn more about joint venture or endorsement marketing by
downloading and reading Mike Enlow's ebook entitled, Online
Stealth Marketing. (.exe file format) Mike is considered
the "master" of technology marketing, and his
free ebook really opened my eyes to this incredible, yet little-known and seldom
used marketing technique. :o)
|
Envelope stuffing
An oldie but
goodie, this work at home scam has been around a long time. Many
years ago, when I was trying to supplement my household's income as a
stay-at-home military wife, I was burned not once, but TWICE by offers
promising "easy money" through at-home envelope stuffing. To
this day, I laugh at how I simply refused to believe that someone had
really stolen my money, and that they had no intention of making good on their offer.
The fact is, the promise of "easy money" is what makes the
envelope stuffing proposition so appealing still. Unfortunately, the
scenario that you may wish to avoid (stuffing envelopes with letters or
brochures designed to recruit others
to do the same thing) is exactly the way most of these offers work.
Check out this eye-opening article
about envelope stuffing
jobs from Brett Krkosska.
If you want to stuff envelopes in your home (and stuff them with real,
value-added products and information), your best bet will be to
start your own home-based business. You could market your service to
local businesses who desire to advertise through direct mail marketing,
but who do not have the staff on hand to get the mailings out. Examples
of the types of small or home-based businesses that could benefit from your service
would be doctor's offices, real estate agents, auto dealerships,
insurance agents, property managers, and financial planners.
If you have desktop publishing and/or copywriting skills, you could
provide a "total direct mail package" to potential clients.
Your competitive positioning could be that you offer your service at a
significant savings over services like, say, "Val-Pack."
You could even offer "seasonal" or "special" mailing
services, such as mailing out holiday or other greeting cards to a
company's customers. If
you don't have desktop publishing and/or copywriting skills (and aren't
interested in learning them), consider partnering with other home-based
business owners who do have these skills. Contact desktop publishers and copywriters in your area, and offer your
mailing services. Help them to see the value (and financial benefit) of offering
a total direct mail "package" to their existing small or home-based
business clients.
Don't assume that they've already thought to do that. Chances are
they either haven't, or perhaps they have, but were hoping to find
someone with your skills. You'll never know until you ask.
Another package idea: offer a unique, personalized greeting card/mailing
package by partnering with someone who designs and creates their own
greeting cards. I've seen several home-based businesses on the internet
whose owners create their own greeting cards. The two of you could
partner to offer this "unique" service to small businesses
either seasonally, or to help business owners send "well
wishes" during their customer's birthdays or other special
events.
Here's a resource you can use to learn how to start a direct mail
service:
How
To Start Your Own Home Based Direct Mail Business
Crafts & Other
Home-based Assembly Jobs
Legitimate home-based work of this type does exist, but you've got to
know what to look for, and what to avoid. Below Curt Berresford of
PaperDots.com offers
valuable insight into the crafts and assembly industry, as well as tips
to help you avoid the scams:
|
Work
at Home: Facts and Fiction
by Curt Berresford
Copyright 2000, 2001, 2002 CB
All Rights Reserved
(Reprinted with permission from Curt Berresford)
"Easy Income... Assemble
Products At Home"
"Easy Work.
Excellent Pay. Assemble Products At Home".
Have you seen ads that have been running for years in magazines
and now on the Internet offering home product assembly work? Ever
wonder if they are for real?
I have responded to tons of work
at home ads, including the product-assembly type ads. There are
lots of good opportunities out there. There are a lot of scams,
too. I once purchased a work-at-home program for $10 that
consisted of a letter that said to take out a classified ad like
the one I responded to, then send people a photocopy of the letter
I received telling them to take out ads of their own. What an
item!
Stuff Envelopes
One of the all time great work at
home scams is the 'stuff envelopes' plan. There are ads around
right now that promise to provide you with brochures, envelopes
and even stamps... you just stuff the envelopes and get ready to
make big money. Ever been to a modern business mailing company?
These large firms can print, fold, stuff, stamp and mail an item
in seconds. Would any company pay you to do what they can have
done by the thousands (per minute) at pennies per item? Of course,
they wouldn't. Most stuff envelope plans expect you buy their
brochures, then place classified ads that ask the reader for a
'stamped envelope' for more information. You then use the stamped
envelope to mail the brochure you bought. If an order is
generated, you receive a commission on the sale.
There is nothing wrong with such
opportunities, IF they are presented to you honestly in the first
place. Funny how many of these folks require that you pay a big
fee upfront before they reveal the truth about the program
Something For Nothing
I think there are a couple of
reasons why work at home schemes flourish. First, people love to
believe that there is some way to get rich easily. In real life it
just doesn't happen very often. Second, there ARE legitimate
companies that really do hire ordinary people anywhere in the
country to do work at home. Most of these companies offer home
assembly work, almost exclusively in the crafts area. Because many
people know such companies exist, but don't know who they are,
they are willing to spend a lot of money trying to track down
these firms.
The fact is, many companies that
offer work at home don't advertise. They are mostly small
businesses that need a reliable source of American made crafts and
do not want or need thousands of workers. They have specific
products they have designed and are currently selling at wholesale
to retailers.
Long Tradition
Here in America, there is also a
long tradition of home workers. Right now millions of Americans
work in their homes as their regular employment. The trend is
GROWING! You can be a part of this return to tradition. Of course,
you must be physically able to craft a product that meets the
quality requirements a company has set.
And no company will simply send
you a box of patterns and raw materials for free. Sadly, there are
dishonest persons who might make the items, then just sell them,
stealing the company's ideas, materials and profits. Nearly all
legitimate work at home companies will require a deposit. The
deposit is often refundable if you can not do the work. Most
require you to submit a few sample items, so they can judge the
quality of your work. Again, they usually refund your deposit if
they find your work does not meet their standards.
The Rejection
Scam
In the past, some companies tried
to cheat workers by rejecting part of their work as not being up
to standard. They never returned the 'substandard' work because it
was actually OK. These days, companies often WILL return work for
corrections, and since you usually have to submit samples, it will
be immediately apparent if you can not do a particular type of
work.
It is especially beneficial to
join a home workers organization that will offer you assistance if
you have an unpleasant experience with a firm. It is even better
if the association screens companies for you.
All real work at home companies
provide detailed instructions, patterns, raw materials (unless you
can buy the raw materials easily yourself and get reimbursed), and
sometime tools (such as paint brushes). Opportunities most widely
available today are in crafts: sewing items, painting, gluing,
beading and so on.
Most work does not require a great
deal of artistic skill, they already have designed and developed
the product, and can show you the exact steps needed to make the
item for them. Firms today most often hire you as an independent
contractor, they pay no benefits. You receive a tax form 1099 if
you have made enough money with a company, but you must keep track
of money paid to you and pay the taxes yourself.
There are very few companies who will buy your own original
crafted items. They want people who can and will carefully and
exactly follow the company's existing patterns and directions, to
make the items the company chooses.
Home
Rewards
Working at home can be very
rewarding. If you have a little spare time, you can fill that time
profitably. You can expect to net $25 to $200 a week with work at
home companies. But, working at home can be harder than working in
a company building somewhere. You alone will have to motivate
yourself to get the work done. You will need to have a time and
place in your home to do the work. If you have a family, their
support is extremely helpful.
Finding a work at home firm is
perhaps the hardest part. Few advertise, they are in business to
make products to sell to retailers. Fortunately there are some
resources available to help you find or start home craft-making
businesses. See our links list below.
I was fortunate enough to have
joined an organization that offers information and services to
members who are seeking work at home companies. Give
them a call: (727)
857-2000 Extension R977
Nope, not a toll-free number...
just an honest group who really do want to help you succeed in
home crafts assembly work. You can call and speak to a real person
who can discuss home assembly work with you and answer all the
questions you may have in detail.
They offer membership for a very
reasonable cost... you pay only a single lifetime fee, not an
annual fee, and they GUARANTEE you WILL have the chance to do REAL
assembly-type work (crafts) at home or YOUR MEMBERSHIP MONEY BACK.
Important:
Although I am the author of this article, and I own the
PaperDots.com web site, I do not have or sell any names or lists
of companies who offer home assembly work. ... C.B.
|
Chain
Letters, Chain E-mails, and Other Illegal Pyramid Schemes
If you've read my background information on my site, you know that I was
fortunate to secure home-based computer work (graphics design and
desktop publishing) shortly after being laid off last February
(2002). You also learned that I allowed my focus to get off track,
as I was tempted by all of the "get rich quick" ads and offers
that were making their way to my email box.
At that
time, I wasn't as knowledgeable about work at home schemes and
deceptions, and so I got
involved in activities that I thought were okay. So great was my
desire to believe that I could get rich with little effort, I reasoned
and justified my way into participating in an old scheme that's been
given a new "twist."
Perhaps
you've received a chain letter by postal mail or email, and have been
curious about its validity. I was too, and it didn't take long
(2 weeks) before I learned the truth about these
"opportunities."
Click
here to see a sample of the latest chain email that's making
it's rounds on the internet.
Once
I learned the truth, I simply could not continue. For one thing, I
took very seriously the letter I received from U.S. Post Master (you'll
learn more below). Secondly, receiving that letter woke me up to
the reality of what I was doing -- scamming others.
So, I wrote and distributed
the following message to everyone who had responded to my
copy of the chain letter. As you read, you'll also learn the truth
about this type of scam:
|
Hello
everyone,
When
I first received the invitation to participate in the “5
Reports Program,” I thought it would be a great way to legally
generate a lot of money quickly,
with minimal effort.
I believed that since the structure followed that of
network or multi-level marketing -- and since I know that
multi-level marketing IS LEGAL -- there would be no risk in
getting involved.
I
am horrified to tell you that I discovered today that this
program is, indeed, ILLEGAL.
The
other day when I went to my post office box, I found a letter
from the Inspections Service Operations branch of the US Postal
Service. In it, I
was notified that they had received a complaint concerning a
chain letter and/or a multi-level marketing program on which my
name appeared. The letter stated that this type of mailing
violates one or more statutes. I read through the
information they provided regarding these statutes, and
interpreted them to mean that if the entire program (including
solicitation and distribution of the report) takes place using
the mails, then there most definitely would be a problem.
At
the time, I believed that since the solicitation and mailing of
the report takes place online, the three elements that
constitute violation were actually not present, since only one
element took place using the mails.
In fact, I believe that this is one of the selling points
in the program instructions.
Specifically,
the letter states
that, "A chain letter or a multi-level marketing program is
actionable under the Postal Lottery, False Representation,
and/or Mail Fraud Statutes if it contains three elements:
prize, consideration and chance. Prize is usually in the
form of money, commissions, or something else of value that the
solicitation claims you will receive. Consideration is the
required payment to the sponsor in order to obtain the prize.
Chance is determined by the activities of participants over whom
the mailer has not control. These types of schemes
constitute lotteries and are barred from the mails because they
violate the following statutes: Title 18, United States
Code, Sections 1302 and 1341 and Title 39, United States Code,
Section 3005.
In
attempts to appear legal, many chain letters or multi-level
marketing mailings offer, for a fee, a product or
"report." However, since the success of the
program is dependent on the number of people willing to
participate, all three elements that constitute a violation
continue to be present."
The
last sentence describes the “success measurement” of the
“5 Reports Program.”
I
have also been reading a book entitled,
Your First Year In Network Marketing
by Mark Yarnell and Rene Reid Yarnell.
Beginning on page 43, they describe an illegal method of
MLM called a “buy-in pyramid,” and explain that such a deal
results from the creation of “promotional” volume, as
opposed to “real” volume as is generated by legal MLM
programs.
To
quote from their book:
“Real
volume is produced from orders of satisfied customers and
distributors who use and love the products (or services),
ordering them month after month, thus creating long-term, stable
sales volume in that organization.
It is the most important type of volume because it
represents money spent by bona fide customers for items that
their families consume and then reorder.
Promotional volume results from multiple product packages
that are ordered by distributors who may be attempting to “buy
their way” to the next level or intend to use these
packages to get their new distributors started in the business.”
"Promotional
volume activities are also referred to as “front-end
loading,” which the book states “is forbidden by state and
federal regulators who believe that such activities are
pyramid-like in nature.”
The book further states, “ . . . [I]f for any reason
your company’s compensation plan is set up to reward those who
“buy in,” it’s just a matter of time before some attorney
general or Federal Trade Commission representative slams the
regulatory “cease and desist” order on the company.”
In
summary, while buy-in has it’s place in a legal MLM program, a
legal MLM program must also offer products and services which
can be purchased and reordered by real customers so as to create
real volume.
I’m
sure I needn’t tell you now that this program offers no
opportunity to create real volume, as the products we are
selling to our customers (new participants) will not likely be
reordered. The
products (the reports) are ordered solely for the purpose of
helping new participants get started in the “business.”
Also, as the instructions for the program indicated, it
is a one-time sale that allows the participant to move to the
next level, and moving to higher levels generates increased
income. A program
based solely on this model for generating income IS ILLEGAL.
As
a result of this information, I am terminating my involvement in
this program, effective immediately. To terminate in good faith, I am doing the following:
I
am requesting that my name and address be immediately removed
from the program list. Should
you choose to continue with this program, kindly remove my name
from the list prior to distributing these messages.
1. I
am returning the money I have thus far collected from new
participants who have contacted me.
I will mail $5 cash to each new participant, and will
enclose a copy of this email.
All letters will be mailed CERTIFIED, RETURN RECEIPT
REQUESTED. You
should receive your refund by the end of the week.
2. Once
I receive the return receipts, I will immediately close my PO
box.
3. Any
requests that I’ve received in my PO box between the date that
I Iast checked my box (3/15/2002) and the date that I close the
box, will be
returned to each sender, unopened.
Should
you choose to continue this program, you will do so at your own
risk. However,
please be sure to remove my name from the list.
I am keeping copies of both the return receipt and this
message, along with your original request for the reports for my
protection should I receive further word from any authority that
messages on which my name appears are continuing to be
distributed (although, closure of my PO box will in all
likelihood satisfy the USPS request for my cooperation in
discontinuing these mailings).
While
I’m disappointed that this isn’t going to work for me, I am
also happy to finally know the truth about these types of
programs. I’ve
received them in the mail and by e-mail for years, and always
wondered about their validity.
While
it is unfortunate that this turned out to be a mildly costly
lesson for me ($100 total investment), I am grateful for all
that I have learned because it will help me as I build a
legitimate network marketing business.
I am also grateful that God has allowed me to discover
the truth before I found myself prosecuted by authorities and
either paying a stiff fine (not more than $1,000), or serving
jail time (imprisonment of not more than 5 years). I am interested in suffering neither penalty.
I
wish you every success! God
bless.
Grace
Washington
P.S.
I strongly encourage you to purchase and read the book
entitled, Your First Year In Network Marketing
if you're serious about getting involved in this industry.
As you can see, what you'll learn from the book will
save you time, money, and frustration, and will help you to
realize your dreams of creating real wealth -- legally. |
If you're
wondering if I did what I said I was going to do, the answer is
"Yes." I gave everybody their money back.
Why? Because I take the Bible very seriously, and believe what it
says about the calamity and punishment that will fall upon those who
"hasten to be rich." Nowhere does it say that "he
who steals and hastens to be rich will be blessed." But, the
wisdom of Proverbs does say, "A faithful man will abound in
blessings, but he who hastens to be rich will not go unpunished."
(Proverbs 28:20) :o)
I'd have
to say, though, that the best
part about returning that money was receiving the "thank you" emails from those
whom I'd notified.
For me, I sleep much better at night knowing that people are helped, not
hurt, by the choices I make.
Click
here to read a brief message from the U.S. Federal Trade
Commission about chain letters and chain emails. You'll also learn
who you should contact if you become a target of this scam and receive
one of these emails.
"Home
Workers Needed" Ads
These ads are sometimes scams, sometimes legitimate business opportunities, but they are not
"jobs." (Another tell-tale sign -- the
"opportunities" in these ads most often have fees attached
them. Remember what I said about
anyone who tells you that "you must pay them a fee to hire
you.")
REAL employers don't look for "home
workers." They look for people to fill whatever position they have,
and they advertise that position by title, i.e. word processor, graphics
designer, accountant, teacher, etc.
Other
Common Work At Home Scams
Following are additional work at home "job opportunities"
you'll find on the internet.
| Note:
While legitimate work-at-home
opportunities in the medical billing field do exist, you'll need to know how to
recognize and sift through the abundance of scams. |
Click the links
below to learn how the scams are perpetrated, and how you can avoid
them:
Medical
Billing
Internet
Malls
Additional
Reading: Work-At-Home
Schemes (U.S. Federal Trade Commission)
How To Evaluate Ads & Web sites Promising Home-Based Work
At this point,
your head is probably swimming. Yeah, I know
we've burned a few brain cells, and I know it's a lot to take all at
once. And, you may even be tempted to throw your hands in the air,
and give up on your dream of working at home. But, I hope you
won't. Believe me, there are legitimate opportunities out here --
LOTS of them. And, there also are lots of scams. But, that's no
reason for you to give up, and especially not now -- not since you know all
about what's REALLY going on.
Now,
you're in the best possible position to realize your dream -- because,
you know the truth. You know what to avoid.
It may all
seem overwhelming now, but that's just because it's all new information,
and you're getting it all at once. It may be more manageable to get
it bit by bit, but it's also more expensive. Learning all of this
through trial and error has cost me plenty -- both in time and money --
and, all things being equal, I would rather have had an information
resource like this when I started out. I couldn't find one, so I
guess I've done what Toni Morrison suggested:
"If
there's a book you really want to read but it hasn't been written yet,
then you must write it." :o)
Okay, so
now that we know what to avoid, let's look at how we can evaluate
individual ads and Web sites. It's important that you learn this,
because scamming "employers" are lurking even on some of the
most popular job boards.
Face it --
if you're looking for a way to earn a living from home, the scammers are
out there waiting for you. Learn how to recognize them and avoid them, and you won't
believe the sense of power and confidence it will give you to go after
your goals.
To learn
how to evaluate ads and Web sites promising "work at home,"
read the bonus report entitled, WANTED:
Legitimate Home-Based Work. (If you've read my report in
the past, be sure to take another look -- it's been updated with
information about what to look for regarding "guarantees.")
Your
Options For Earning An Income At Home
The term
"work at home" means many things to many people. For
some, it means telecommuting 2 or 3 days a week in a "regular"
job. For others, it means earning a living at home by freelancing
or working as an independent contractor. Still, for others, it
means running an home-based business full-time -- either online or
offline.
In this
section, we'll define the various ways in which people make money at
home -- either part time or full time. While you have purchased
this ebook because you are interested in locating and landing an
home-based job, pursuing these other options will help you to
earn some extra money while you search (and may give you the inside
track on unadvertised job opportunities). Several are also
excellent options for helping you to gain experience in a newly-learned
skill (but, you'll learn more about that later). :o)
Telecommuting
- For the purpose of this ebook, telecommuting is defined as a work
arrangement whereby an employee spends part or all of their time working
from home for their employer. There's a considerable amount
of confusion and myth surrounding the availability of these types of
jobs. So, I'd like to take a moment to separate fact from fiction.
If you're
already employed full time, your fastest route to becoming a telecommuter will
be to prepare a work at home
proposal, and convince your boss to let you
telecommute. If you happen to work for a company that already has a
telecommute or flexible work program in place, you're ahead in the game.
But, you shouldn't be deterred if your company doesn't have such a
program in place. You'll just need to have a thorough
understanding of the kinds of objections most employers raise, as well
as a knowledge of how best to address those objections, and how to
develop your proposal.
Some
bosses prefer to enter into informal flexible work agreements with their
employees. Of course, you're in the best position to judge whether
taking a formal or informal approach would be best. If you've been working at
your company for a while, and your job
lends itself well to telecommuting (most computer-related jobs do), convincing your boss may be easier
than you think.
You can learn more
about this option in the section entitled, Convince
Your Company To Let You Telecommute.
If you're
not employed, and you're searching for telecommuting work, there are
several things you'll need to keep in mind. First, the majority of these positions
require that the employee live locally. So, unless you are desiring
and/or willing to relocate, you may have more favorable results if you focus your search on
advertised jobs local to your area.
Second, a
significant number of available telecommute job opportunities are never
advertised. In fact, statistics that I've seen quoted all over the
internet estimate that as much as 80-85% of all available job
opportunities are never advertised by employers. These
unadvertised opportunities make up what is known as the "hidden job
market" and include telecommute opportunities. Later in this
Guide, you'll learn how to mine this untapped area, to find that
"golden nugget" your looking for.
Finally,
before you begin your search or determine whether or not you want to
approach your current employer, take a moment to consider what you're
really hoping to achieve by telecommuting. If, for example, you're
looking for a solution that will enable you to work from home full time,
but you know that your employer allows telecommuting only a part-time
basis, you will need to decide if taking advantage of a part-time option
will help you to meet your objectives.
The idea
here, as well as with any other work at home choices you make, is that
you take the time to first consider all of your options, determine what
you want to do and what you are skilled to do, and learn as much as you
can so that you can set goals and put together a plan of action that
will bring you the success you're hoping for.
Contrary
to popular belief -- and the prevailing message communicated throughout
the internet -- there is NO QUICK FIX OR SHORT CUT to earning a
living at home. Everyone from internet marketing "gurus"
to your next door neighbor will try to "sell you" on the idea
that they've found (or created) that "secret formula" for instant
riches and success. Very few, if not the vast majority, of
home-based workers have seen "instant" success (including
those that are trying to sell you on this myth).
Most have
waited patiently, and worked diligently, while others have given up in
frustration believing that earning a living at home is impossible.
Earning a living at home is not impossible -- millions are doing it
LEGITIMATELY. But, they didn't see success until they'd let
go of their desire and attempts to "get rich quick", and
focused on doing the real work of making their dreams come
true.
Independent
Contractor -
Independent Contractors work on a per project basis, and offer their
services under work for hire (individuals or sole proprietors) or vendor
(incorporated businesses) arrangements. In this
capacity, workers are responsible for their own tax reporting and
payments. In the case of individuals, the title is mostly used to
describe computer workers in the IT
industry, i.e. programmers, web developers, etc.
An
independent contractor differs from a contract employee, in that a
contract employee is employed by an agency
or other hiring company. In this work arrangement, the agency
negotiates the fees to be paid to them by their clients for the work the
contract worker performs, and then pays the contract worker a portion of
what it charges the client company.
This work
arrangement is similar to a temporary worker/agency work
arrangement. (The difference here is that contract employee is a
title used by computer workers in the IT industry, while temporary
employee is used mostly to describe administrative/clerical
workers.)
Freelancing
- Freelancers or "free agents" also work on a per-project
basis (like independent contractors), but this title is traditionally
used to describe independent workers in a creative field such as writing
or graphic arts.
Home-Based
Business Owner
- Owning and operating your own home-based business can be as simple or
as elaborate as you choose. You can either start from scratch, or
buy into an existing system (network marketing or franchises).
Many people quickly dismiss the idea
of starting their own business, because they believe it may entail more
time and effort (and money) than they are able to commit. The thing
is, depending upon the kind of business you choose to start, you
may find that you can be up and running and making money more quickly
than searching for, and getting hired in, a home-based job.
The secret to successfully starting
and growing your own business, is that you focus on something you enjoy
doing. If you do, you'll find that your commitment to it will come
naturally, and you'll be more inclined to stick with it.
You'll
find tons of information on the internet to help you learn how to start
virtually any home-based business you can think of.
Netpreneur
- As a
Netpreneur (or internet entrepreneur), you are a home-based business owner, but your business is
operated and maintained online. If you choose this route, you have
a number of options available to you for making money
legitimately.
These
include creating and marketing/selling your own information products or
software (i.e. ebooks, fee-based subscription or membership Web site,
ezines), or marketing/selling products created by others (i.e.
affiliate/associate programs, drop
shipping).
My momma
taught me never to play in the streets. And with good reason --
it's dangerous out there. Before you jump on the "Information
Superhighway" and get run over, be sure to read this excerpt
from Chris Malta's ebook entitled, Starting
Your Internet Business Right! Chris's excerpt
"wakes you up" to the "Real Business World," and
discusses what it really takes to make money on the Internet (if you
think that this is the route you might want to take).
If you're
on the internet long enough, you'll encounter some who will suggest that
you don't need to create your own Web site to make money. The
truth is, if you want to use the internet to earn a
"full-time" living, it's best that you do have your own Web
site.
It's been
my personal experience that those who tell you that you don't need to
create your
own site, are at the same time trying to sell you a membership for their
Web site. These programs basically operate the same way that other
fee-based affiliate programs do -- you use the site as a marketing
vehicle to try to recruit others to purchase a membership for which they
receive their own Web site, and so on.
Fees are
often paid as monthly subscriptions, under the guise that you are
building a "monthly residual income" that grows as you recruit
more people, and as your recruits recruit more people (most of these
programs pay commissions 2 or 3 levels deep). It's a kind of
online multi-level marketing.
Use
caution with these programs -- the recruiting process is sometimes
fast-paced, and can be quite overwhelming if you don't know what you're
doing. If you blink, you could very easily go from signing up for
a free account, to forking over quite a bit of money, and you'll be left
wondering how you got there.
I liken
these programs to that old street hustle, where you try to guess where the
"Queen of Diamonds" is among three cards turned face down.
If you've
ever watched that game being played (or have played it yourself), the
lure of it is that you start out being able to easily guess where that
"magic" card is. Usually, you'll have little or no money
on the table. Then, when you've guessed right a few times, you'll
have the confidence to lay down a large amount of money, reasoning that
you'll easily win since you've already guessed correctly so many
times. The funny thing is, once you fork over the cash, you
suddenly lose -- EVERY TIME.
As with
most every fee-based program of this kind, the person who started the
program is the one getting rich. Try to proceed with a level head
and clear vision. :o)
Now, on to finding that work at
home job that's perfect for you. Presented here, in seven simple steps,
are the essential information, tools, and
resources you'll need to help you to turn your dream of working at home into a
lucrative, home-based career.
Step
1: Identify Your Current Skills and Work Preferences
Step
2: Define Your Perfect Job
Step 3:
Get The Skills Employers Are Looking For
Step
4: Create A Resume
and Cover Letter Guaranteed to Get the Job!
Step
5: Search For Jobs & Submit Your
Resume And Cover Letter To The Right Companies
Step
6: Set Up Your Home
Office And Prepare To Ace The Interview!
Step
7: Follow Up With After EVERY Interview
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